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Up River Trading Co Privacy Policy

Updated 2021-04-15

(Changes to this Privacy Policy will be posted on this page.)

Up River Trading Co is a Canadian corporation. So, the following privacy policy meets Canadian requirements (PIPEDA) and is written in plain, Canadian English.

In the following privacy policy, the terms “we”, “our” and “Up River” refer to Up River Trading Co. The terms “you”, “your” and “the user” refer to individual website users.


We genuinely care about privacy. It’s that simple. We care about our own privacy. And we care at least as much about the privacy of our clients and anyone who visits this website.

If you have privacy-related questions or concerns you can contact Up River Trading Co directly.

Up River Trading Co

ATTN: Mike McKeon

The following privacy policy pertains only to data collected online, whether on one of our websites, online advertisements through which users can submit information or a trusted payment partner.

What Information We Collect & Why

Up River collects non-personally identifiable information about the interactions users have with our websites. That means, we collect anonymous data about how visitors use our sites (what pages they visit, what content they download, etc.) but we don’t know who those visitors are. We use the collected information to help us improve our sites.

This tracking starts on the very first page viewed by any visitor. So, it’s important to state the following: simply visiting one of our websites implies your acknowledgement and consent to this Privacy Policy.

There are three exceptions in which we collect information that is personally identifiable:

  1. We collect the email addresses (and in some cases, the names) of users who sign up for an email newsletter, either through one of our websites or through a lead capturing advertisement.
  2. We collect the email addresses and message content of users who email us through our website contact form(s).
  3. We collect personal details, including shipping address and credit card information, from users purchasing products from our online store.

In all cases, by choosing to submit your information it is implied that the user consents to giving us personally identifiable information and to receiving communication from us.

How We Use & Protect Your Information

The non-personally identifiable information we collect may be used with third-party services, such as analytics or marketing platforms. Throughout the process, it remains anonymous.

The information we collect that is personally identifiable is never sold or traded. It may be put in the care of trusted third-party services (such as Shopify) that we use to run this our business.

While we are serious about privacy, we are also serious about public safety. Any information we collect will be released if required by law.

Your Rights

You may request access and corrections to your personally identifiable data. You may also request that we stop using it, change how we use it, delete it and/or transfer it to a third-party of your choosing. We will oblige requests, as required by Canadian law. Even if not required by law, we will oblige any reasonable request. (Did we mention that we care about your privacy?)